### Lesson Plan: Tour Operating Business
**Grade:** Senior Secondary 2
**Subject:** Tourism
**Topic:** Tour Operating Business
**Duration:** 60 minutes
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#### **Learning Objectives:**
1. Understand the role and functions of a tour operator.
2. Identify the key components of a tour package.
3. Explore different types of tour operators.
4. Develop tour packages and present them.
#### **Materials Needed:**
- Whiteboard and markers
- Projector and computer
- Handouts describing the roles of a tour operator
- Brochures or pamphlets from travel agencies
- Internet access for research (optional)
- Template for tour packages
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#### **Lesson Outline:**
1. **Introduction (10 minutes)**
- **Greeting and Attendance** (2 minutes)
- **Introduction to the Topic** (3 minutes)
- Ask students what they know about tour operators.
- Briefly describe the scope of a tour operating business and its importance in the tourism industry.
- **Learning Objectives Overview** (2 minutes)
- **Icebreaker Activity** (3 minutes):
- Quick discussion: "If you were planning your dream vacation, who would you turn to for help?" This leads into the role of tour operators.
2. **Lecture / Presentation (15 minutes)**
- **Definition and Role of a Tour Operator** (5 minutes)
- Outline the primary roles: planning, organizing, marketing tours, and providing customer service.
- Discuss the differences between tour operators and travel agents.
- **Key Components of a Tour Package** (5 minutes)
- Accommodation, transport, activities, meals, guides.
- Present examples with visuals from travel pamphlets or brochures.
- **Different Types of Tour Operators** (5 minutes)
- Inbound vs. outbound tour operators.
- Specialist vs. generalist tour operators.
- Discuss briefly the importance of each type in the tourism industry.
3. **Group Activity (20 minutes)**
- **Form Groups** (2 minutes): Divide the class into small groups of 4-5 students.
- **Group Task** (15 minutes):
- Each group will develop a tour package for a specific destination.
- Use the provided template to include accommodation, transportation, activities, cost estimates, and a unique selling proposition.
- **Prepare to Present** (3 minutes): Groups prepare a brief presentation to share their tour package with the class.
4. **Group Presentations (10 minutes)**
- **Each group presents their tour package** (Approx. 2 minutes per group)
- **Q&A Session** (2 minutes): Allow time for other students to ask questions or give feedback.
5. **Conclusion (5 minutes)**
- **Review Key Points** (2 minutes): Summarize the main roles of a tour operator, essential components of a tour package, and different types of tour operators.
- **Open Floor for Questions** (2 minutes): Address any remaining questions from students.
- **Homework Assignment** (1 minute):
- Write a short essay on the importance of tour operators in the tourism industry.
- Research one tour operator and describe a unique tour they offer.
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#### **Assessment:**
- Participation in discussions and activities.
- Quality and creativity of the group’s tour package presentation.
- Completion and quality of the homework essay.
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By the end of this lesson, students should have a clearer understanding of the tour operating business, be able to identify components of tour packages, differentiate various types of tour operators, and demonstrate their ability to create their own tour packages.